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Contents

  1. What is a “cookie”?
  2. How are you informed?
  3. Make your choice about cookies
  4. What categories of cookies does this website use and for what purpose(s)?
  5. Changes to the Cookie Policy
  6. Contacting us

 

This website uses different categories of cookies (subject to your consent when it is required) on your device to recognise your device's browser for as long as the cookie concerned is valid. The cookies policy applies to any product or service that links to this policy or incorporates it by reference.

 

The operator and controller of the website can be found in the Privacy Statement.

Please read this policy carefully before using this website. It explains how we use cookies and how you can manage them.

To go directly to the section to manage this website's cookies, click “Make your choice about cookies”.

 1.     What is a “cookie”?

 

A “cookie” is a small file that our website asks your browser to store on your device (computer, smartphone, tablet, etc.), when you visit this website. The word “cookie” is in this policy also used for other digital measurement technologies, such as web beacons.

Thanks to cookies, we are able to present you customized web pages that best fit your needs in order to make your experience more personal. We also use third party cookies as indicated in this policy, which are cookies from a domain different than the domain of the websiteyou are visiting, for our advertising and marketing efforts. Some cookies are important for the functionality and are automatically activated when you visit the website.  Some cookies allow us to provide you with services and functions that best suit your needs, and to tailor our service to ensure easy and fast operation of the website.  

 

 2.     How are you informed?

The first time you access our website, you are informed via a respective banner about the use of cookies and the related cookie category. The individual cookies are described below.

 

 3.      Make your choice about cookies

You can access our cookies management tool to manage your cookie preferences for each cookie category (except essential cookies, which cannot be switched off in our systems) by clicking the respective button in the cookies banner.

In the following section, we will inform you about the cookies used on our website. If you do not agree to the setting of individual cookies, you can deactivate the respective cookie by clicking the provided link. If there are no direct links to deactivation for some cookies, you can restrict the use of cookies in your browser settings.

 

 4.     What categories of cookies does this website use and for which purpose(s)?

We may use the following categories of cookies on this website:

 -          Essential cookies

 -          Marketing cookies

 -          Social Media cookies

 -          Audience/Performance/Tracking cookies

 

(i)    Essential cookies enable our users to navigate the website and use its features. These cookies cannot be switched off in our systems. Without these cookies, for example login, will not be possible.

We use essential cookies to:

  • Ensure that the web page functions are executed correctly,
  • Allow you to store information about a form that you might have filled in on our website or products, services or information you have selected
  • Allow you to access your personal areas on our website
  • Adapt the website appearance in accordance with your preferences (language, format etc.)
  • Implement security measures when you sign in

 

Please find the description of essential cookies used on our website here

CookieProviderData / data categoriesPurpose(s)Retention term
Google AdWordsGoogle Ads,is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of ouData collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.urpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.The length of time we will retain your personal data will depend on the purpose for which we are processing it. The following criteria will be applied:
Google DoubleClickDoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium   
[m] Insights PixelService provided: Insights, Analytics, and Consumer and Media Planning. The collected data enables the agency / client to learn more about the traits of visitors. This data may be used to build retargeting segments for activation or to construct seeds for modelling  https://www.groupm.com/mplatform-privacy-notice/

Audience/Performance/Tracking cookies
collect information on how users use our website (audience measurement) and the user’s internet activities. They help us improve the features of our website, see the areas of greatest interest to our users, and learn more about the effectiveness of our advertising campaigns. All this helps us offer our users the services and functions that best meet their needs.

 

We use audience/performance/tracking cookies to:

  • Create statistics on how our website is used,
  • see how effective our advertising campaigns are, and
  • review non-person-related user behaviour, and thus improve our website.

Some of the performance cookies are provided by authorized third parties, but we do not allow cookies to be used for purposes other than explained in this Policy.

Please find the description of audience/performance/tracking cookies

CookieProviderData / data categoriesPurpose(s)Retention termCookie-Blocking / withdrawal
DoubleClick FloodlightDoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium  Session Cookies 
Google AnalyticsThese cookies are used by Google Analytics to measure our platform's performance. It identifies each user on the website and stores informations such as session length, pages viewed. No information on real user identity is known or stored.   Persistenthttps://tools.google.com/dlpage/gaoptout/
Adobe AnalyticsFor continuous optimization of its marketing communication, Opel uses the analytical software "Adobe Analytics" and "Google Analytics" from Adobe Inc / Google. This allows online behaviour to be monitored in terms of time, geographical location and use of this website. This information is collected via "tracking pixels" and / or cookies. The information collected via tracking pixels and / or cookies is anonymous and will not be linked to personal information.  Session Cookieshttps://www.adobe.com/privacy/opt-out.html
Adobe Dynamic Tag ManagementTag management system that manages and updates tags and code snippets on our websites and mobile applications  Session Cookieshttps://www.adobe.com/privacy/opt-out.html
Amazon Product AdsAmazon is a DSP managed by GroupM Trading Desk. Amazon is not getting any personal data. Only put conversion pixel to count conversions. Also exist the possibility to implement retargeting pixels. Amazon put cookies to the Opel users to choose the best ads based in their navgation into of the Opel webpage and count conversions to statistics proposes  Session Cookieshttps://sell.amazon.com/privacy.html?ref_=asus_soa_rd&
Bing Ads Universal Event Tracking (UET)These cookies will measure clicks and actions / conversions on this website to optimize advertising campaigns. These online advertisement tracking cookies show you relevant online advertisements based on what you have viewed, what you have clicked on and which website pages you have visited  Session Cookieshttps://privacy.microsoft.com/en-us/privacystatement

 

Marketing/Social Media cookies, including re-targeting cookies, enable us to make more interesting offers to our users. Re-targeting cookies are stored on the user’s device during browser sessions. They enable advertising of our products on partner and social media websites for users who have been interested in our products.

 

Please find the description of marketing/social media cookies used on our website here:

 
CookieProviderData / data categoriesPurpose(s)Retention termCookie-Blocking / withdrawal
Facebook PixelCookies enable Facebook to offer the Facebook Products to you and to understand the information we receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.  Session Cookies https://www.facebook.com/policies/cookies/
Twitter Conversion TrackingTwitter tag will provide information about the pages of our website that you have visited and information about advertising campaigns that you have seen or clicked on.   Session Cookieshttps://twitter.com/en/privacy
LinkedIn InsightProfessional Social Network, so services in the realm of talent solution, learning solution, sales solutions and marketing solutions. LinkedIn collects IP address and checks whether a website visitor is a LinkedIn member   https://www.linkedin.com/legal/cookie-policy
Google AdsGoogle Ads,is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited   https://policies.google.com/privacy
 
E-dealer's own cookies: these cookies help store user selections
 

Cookie: DWT_currency Data collected: Selected currency Purpose(s): This cookie helps store the selected currency Storage period: 1 month

Cookie: cms_carusseldwt_SITEID Collected data: Cookie permission Purpose(s): when the user presses the permission button to use cookies Storage period: 6 months

Cookie: parking_car_SITEID Collected data: VIN number of parked vehicles Purpose(s): To save the selection of vehicles as parked Storage period: 1 month

Cookie: last_uploaded_img_path Collected data: Path of the last uploaded image Purpose(s): Path of the last uploaded file Storage period: 6 months

 

 5.     Changes to the Cookie Policy

All future changes to our Cookie Policy will be posted on this website Opel.ie. You should therefore periodically review these in order to be aware of changes to our Cookie Policy. We will inform you in case of substantial changes, and seek your consent, where required.

 

 6.     Contacting us

The contact details of the controller and the contact details of the data protection officer can be found in the Privacy Statement

 

Version: July 2020

See our Legal Notice for the full company details.

See our Privacy Policy Statement for more information on how we process your personal data.

 

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